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Designer: Mela Purdie
Mela began her career winning five Australian Fashion Industry Awards, for Lifestyle Fashion since 1993. Since then Mela has followed her belief in simple, sophisticated solutions to dressing. Her highly sought after jersey essentials range has grown to offer stretch suiting, textured knits, stretch laces and luxurious travel cashmere.
My aim is always to create luxurious yet simple clothes that make dressing easy.
Style is about the individual. You wear the clothes the clothes don't wear you, so my clothes are designed to skim and not cling, to move and stretch with you, to layer and interact creating solutions as seasons change and as your mood moves from one occasion to the next.
I find these clothes are pieces I can't live without. Each piece addresses a need in the moments of your life.
Mela
The Range
Mela calls her design range “a solution to dressing for life on the move”. It all starts with 10 easy essentials for 7 versatile looks. These clothes offer first class solutions for inside, outside and around the world.
The theme of the collection is: depart in comfort, arrive in style, wrap and layer for a fast change. The range is built a classic selection of matte jersey essentials shapes that provide perfect building blocks for any wardrobe. The magic of Mela’s clothes are they are comfortable in all climates, do not crush, retain their shape and are washable, wearable and durable.
Mela Purdie (sizes 14 to 24) is available at Zebrano online and all stores.
Winter 2010
Fashions focus this season is a new mix of street luxe. Metal Accents move from day to night with edgy elegance. Traditional lace takes a modern turn for winter with unexpected shapes and details. Cutting edge cool is defined by asymetrical looks, high tech fabrics and plenty of attitude. coverted classics give you fashion that goes the distance with decadent ease. The essence of modern glamour.
 Black Gloss Full Collar Coat (440F42)
Romantic Lace Tunic (762F25) |  Halo Gloss Tube Windbreaker (470F42) |  Storm Memory Splice Tunic (412F149)
|  Solar Stripe Boat Neck Top (274F56)
Double Knit Zip Pocket Legging (144F05)
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 Orbital Stripe LS Boat Neck(269F55)
Zipper Windbreaker (black only-476F45) |  Full Collar Insulated Coat (440F4510) | |  Double Knit Clip Front Coat(947F05)
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