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Lookbooks


Winter 2012


Designer: Mela Purdie


Mela began her career winning five Australian Fashion Industry Awards, for Lifestyle Fashion since 1993. Since then Mela has followed her belief in simple, sophisticated solutions to dressing.  Her highly sought after jersey essentials range has grown to offer stretch suiting, textured knits, stretch laces and luxurious travel cashmere.

“My aim is always to create luxurious yet simple clothes that make dressing easy.
Style is about the individual. You wear the clothes the clothes don't wear you, so my clothes are designed to skim and not cling, to move and stretch with you, to layer and interact creating solutions as seasons change and as your mood moves from one occasion to the next.
I find these clothes are pieces I can't live without. Each piece addresses a need in the moments of your life. ”
Mela


The Range


Mela calls her design range “a solution to dressing for life on the move”. It all starts with 10 easy essentials for 7 versatile looks. These clothes offer first class solutions for inside, outside and around the world. 

The theme of the collection is: depart in comfort, arrive in style, wrap and layer for a fast change. The range is built around a classic selection of matte jersey essentials shapes that provide perfect building blocks for any wardrobe. The magic of Mela’s clothes are they are comfortable in all climates, do not crush, retain their shape and are washable, wearable and durable.

Mela Purdie (sizes 14 to 24) is available at all Zebrano stores.



The pictures shown here are a small sample of the Mela Purdie range due in store this season. Some items shown may not be available, may be sold out or only available in limited quantities. Please contact or visit your favourite Zebrano store for availability or to view the styles that we selected as being the best of the range.

Auckland

designer • casual • essential
10 Kingdon Street
T 09 523 2500

Wellington

designer collections
127 Featherston Street
T 04 471 2625

Wellington

casual • essential
40 Johnston Street
T 04 472 3533

Lower Hutt

designer • casual • essential
330 High Street
T 04 569 1311

Christchurch

designer • casual • essential
169 Victoria Street
T 03 355 8820