In 1991 Deeanne Hobbs turned her flair for colour and design into a successful pot painting business. Her designs graced platters and vases and were sold throughout NZ. Her love for fashion continued to bubble below the surface however and she began to put her own designs onto fabric.
“I had done design work for other companies”, she says, “but realised it was time to turn my art work into something that could enhance fashion and be produce clothes that were completely different from anything else around. One thing just led to another”, she laughs.