Mela Purdie

Lookbook
Winter 2021
Mela calls her design range “a solution to dressing for life on the move”. It all starts with 10 easy essentials for 7 versatile looks. These clothes offer first class solutions for inside, outside and around the world.

The theme of the collection is: depart in comfort, arrive in style, wrap and layer for a fast change. The range is built around a classic selection of matte jersey essentials shapes that provide perfect building blocks for any wardrobe. The magic of Mela’s clothes are they are comfortable in all climates, do not crush, retain their shape and are washable, wearable and durable.

Mela began her career winning five Australian Fashion Industry Awards, for Lifestyle Fashion since 1993. Since then Mela has followed her belief in simple, sophisticated solutions to dressing. Her highly sought after jersey essentials range has grown to offer stretch suiting, textured knits,

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Covid-19 Update

Our Auckland & Hamilton stores are now at Level 3 which means our team are in-store and you can use our pick up from the store or contactless delivery.  In Auckland, there are currently courier delays due to high courier volumes.

Our other stores are open.  If you are visiting us in store, you just need to scan in and mask up (but if you forget to bring one, thats ok, we will give you one free).

Our returns and refund policy makes shopping during Covid19 easy….. our 14-day returns applies from when you receive your items and you can choose a refund, store credit, or an exchange – it’s your choice.

New season styles continue to arrive…..
don’t dilly dally and let the girls in Welly get the best bits.

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