Our Labels: Loobie’s Story

Loobie's Storys journey into fashion was far from conventional; it was a twirl of fate. In this tale, Laurinda (commonly known as Loobie) found herself without a job while her husband, Brent, saw a golden opportunity in the realm of women's fashion.

Their brand is all about radiating positivity and championing creative expression. Drawing inspiration from their global adventures, they meticulously curate collections filled with exuberant patterns, vibrant colours, and eco-friendly fabrics. Say goodbye to mundane black - they've chosen indigo as their signature hue and wear it proudly.

Each collection weaves a narrative inspired by exotic locales they've explored, aspired to visit, or ingeniously imagined. It's a homage to the spirit of wanderlust and a tribute to the beauty of diverse cultures.

The Summer 2023 collection draws its inspiration from the skilled artisans, such as weavers, beaders, embroiderers, printers, carvers, basket makers, and lace makers, who have set the creative path we follow. This season's clothing boasts exquisite details through intricate trimmings and embellishments. The fabrics pay homage to traditional printmaking methods like batik, ikat, and woodcut, creating a fresh and luxurious bohemian feel while embracing these well-established artisan techniques we hold dear.

Loobie's Story is your portal to narrate your ever-evolving story through fashion. They blend urban essentials with an exotic flair, their motto is: a love for life and a life well lived.