Jason Lingard’s eponymous label is dark and innovative with strong roots in the avant-garde aesthetic. He employs modern draping techniques to create garments that are timeless and trans-seasonal. His aesthetic and process pays homage to a draped aesthetic with neo-Gothic touches. In 2020, Jason launched Gaard: a collection of “not so basic basics” that focusses on shapes inspired by his mainline and a selection of dynamic placement prints.