Our Labels: Meg By Design

Meg by Design crafts exquisite women's clothing that transcends the limitations of seasons, time, and age. Each piece embodies sustainability, meticulously crafted with pride by their exceptional team spanning Australia, India, and China. Named after Michelle’s daughter, Meg by Design holds a special place in our hearts for offering a beautiful, ethical, and sustainable alternative to fast fashion. They pride themselves on creating investment pieces that are not only high-quality and durable but also age beautifully over time.

Head Designer Michelle

Michelle Douglas, the visionary founder and head designer of Meg by Design, infuses the brand with a distinct earthy essence, focusing on raw, textured linen and natural fabrics. Starting solo from her Byron Bay home, Michelle has transformed her venture into a flourishing enterprise with a dedicated production team of local and overseas seamstresses.

Michelle's passion for revitalising old treasures is evident not only in her label but also in her rustic home nestled just above the village of Bangalow, NSW. Her home and studio, a quaint rustic haven, is adorned with textiles, wire cages, metal lamps, and weathered wooden tables set against all-white wooden floors and walls.


At Meg By Design, sustainability is at the core of everything they do. Their commitment extends beyond design to encompass every thread and thought. They repurpose or compost excess fabrics and offcuts, and their packaging mirrors nature itself – 100% plastic-free and compostable. Michelle champions natural fabrics for their comfort and eco-friendliness. Linen, in particular, is their fabric of choice due to its minimal environmental impact, fast-growing nature, and durability.

Meg by Design is a proud advocate of the slow fashion movement, embracing conscious consumerism and sustainability. By prioritising quality over quantity, they empower you to curate a wardrobe that reflects your unique style and values. Their garments are thoughtfully crafted and designed to stand the test of time, embodying elegance that defies fleeting trends.

All Ages, Shapes, and Seasons

Each creation within the Meg By Design collection weaves a narrative meant to unfold gracefully across seasons and years. Their garments are designed to seamlessly intertwine, allowing you to weave your own story. In their simplicity lies their elegance – a canvas inviting you to make your distinctive mark.

As women, we have navigated societal expectations and media ideals of beauty from a young age. However, the narrative is evolving. Meg By Design celebrates the beauty of ageing gracefully and confidently, regardless of body shape. They understand that confidence is the ultimate accessory. By advocating for comfort without compromising style, their brand encourages women to embrace their unique choices. Confidence never goes out of style; it embodies the enduring beauty of any age and size.

Meg by Design embodies sustainable elegance and celebrates individuality through timeless fashion. By championing slow fashion and embracing beauty in all its forms, they invite you to redefine your relationship with clothing. Explore their current collection and discover the essence of Meg By Design – a harmonious blend of style, sustainability, and self-expression.


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