Our Labels: Obi

In the dynamic realm of fashion, Jon Dyball, the visionary behind Obi, understands that there's no one-size-fits-all approach. With over 30 years of industry experience, Jon's journey from menswear to women's fashion is a testament to his dedication to creativity and celebrating the beauty of diverse body shapes and sizes.

From Creativity to Couture: A Natural Progression

Jon's journey into fashion was a seamless one, fueled by a passion for design in all its forms from a young age. His grandmother recognized his creative spark and began mentoring him in home sewing at just eight years old. His desire to stand out and be different led him to declare, even as a pre-teen, that he would become a famous fashion designer. Since then, Jon has tirelessly pursued this dream.

Inspiration: A Constant Muse

For Jon Dyball, inspiration is boundless. It can be found in the simplicity of sipping coffee at a local cafe or strolling along a sandy beach with grains of sand beneath his feet. His creative mind is an open canvas, drawing inspiration from everyday life's ordinary moments. Whether people-watching, stargazing, or gazing at the sky, Jon's mind is a wellspring of creativity, forever influenced by the world around him.

Infusing Personal Style into a Signature Brand

As a male designer crafting clothing for real women, Jon embarked on the journey of incorporating his personal style into Obi. Over six years of designing for the label, his unique style seamlessly merged with Obi's identity. People began to inquire about the source of his clothing, prompting the realization that his style should be an integral part of the brand.

The Creative Process: Looking Forward

Obi's design process operates with foresight, often working nearly a year ahead of the current season. Jon benefits from a talented team that supports him in bringing his designs to life. Being a New Zealand-based manufacturer offers the flexibility to produce high-quality garments within a three-month period, ensuring agility and responsiveness to fashion trends and customer needs.

In essence, Obi celebrates the real woman, irrespective of size, shape, or background. It embodies "Pacific cool" with subtle colors and textures that radiate quiet integrity. Jon Dyball's thoughtful, measured, and intelligent design approach shines through in Obi's unique cuts and styling. It's a label that mirrors the diversity of New Zealand and the beauty of embracing individuality.

So, whether you're a size 8 or a size 28, Obi encourages you to embrace your unique beauty and express yourself through fashion. After all, as Jon Dyball passionately states, let's embrace the curves and let every woman feel beautiful in her own skin. In the world of Obi, everyone has a place, and fashion is a celebration of individuality.